Tag Archives: Ginny Caldwell

Southeast Venture transforms an empty shell into a light-filled office for the Bradford Group

the Bradford Group lobby

the Bradford Group lobby

When the Bradford Group needed a new home for its growing public relations agency, the firm turned to Southeast Venture Principal Randy Parham and Broker James Roscoe High to find the perfect space. Randy and Roscoe found the perfect space—an office condo on the second floor of the iconic glass and red-steel Fifth & Main Building in East Nashville—then brokered the purchase for Bradford, using their experience to negotiate an attractive price and favorable terms.

the Bradford Group Conference Room

the Bradford Group Conference Room

The Bradford Group then worked with Ginny Caldwell and Shannon Mikula of Southeast Venture’s interior design team to turn the new space, which was an empty shell, into the light-filled office the Bradford Group’s smart and creative team need.

the Bradford Group Kitchen

the Bradford Group Kitchen

There is only one office in the Bradford Group’s office that is not exposed to natural light. Because interior walls are broken up with lots of glass, even interior offices get plenty of sunlight. The highlight of the space is the break room and kitchen, where floor-to-ceiling windows provide a panoramic view of downtown Nashville.

the Bradford Group

the Bradford Group – view from the kitchen

Additionally, the agency’s primary brand color—Pantone Yellow 123—can be found throughout the office: in the carpet, on the walls, surrounding the reception area and kitchens, in chair fabrics, etc. Southeast Venture worked with the Bradford Group to ensure that the corporate color is prominent in the space, though not overwhelmingly so.

Services Provided

Brokerage

Interior Design

Project Scale

5,500 SF

Project Timeframe

2013-2014

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Interior Design Case Study: Concept Technology

Entrance

Concept Technology Office Entrance

When Concept Technology, an IT service provider that serves over 200 area businesses, moved its office from Music Row to the historic, renovated BowTruss building in Germantown, Concept Technology President James Fields called on Southeast Venture to design the interior space.

James Fields' office

James Fields’ office

Mr. Fields wanted to create a non-traditional office that would help the firm recruit and retain top talent in the highly competitive tech sector. Southeast Venture’s Interior Design Director Ginny Caldwell and Designer Shannon Mikula transformed the former industrial/warehouse space, giving it an “old meets new” creative/tech vibe.

Sales department

Sales department

To enhance the existing architecture of the space—from the burnt orange trusses to the bowed, wooden roof— Southeast Venture used different wall heights that mimic a cityscape. Guests entering the office get a little peak all the way through the space, and want to see more. The one-story, open layout greatly increases employees’ communication flow (instead of the tucked-away, multilevel space the company used to inhabit).

Cafe

Cafe

The 40-person café serves as a gathering place for on-the-go engineers and Millennial employees who don’t want to sit in their cubicles all day. Booths, designed after local coffee shops and the two glass garage doors that open into the space add to the collaborative appeal of the café.

  • Services Provided: Interior Design
  • Project Scale: 8,700 SF
  • Project Timeframe: 2013